OLIPOP: ad concepts

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OLIPOP

Sponsored · Exhibit 01 · Caramel Apple Menu

Buttery caramel ribbons over crisp green apple.

Caramel Apple layers glossy ribbons of buttery caramel flavor over the snap of crisp green apple: sour, sweet, and smooth in one rich pour. It's a candy-apple moment from our 9g Fiber Line, wrapped in unmistakable caramel richness.

Pour one over ice and taste it for yourself.

Caramel meets crisp green apple

Caramel Apple

Buttery caramel flavor
Crisp green apple snap
Smooth, juicy, rich
9g fiber line

DRINKOLIPOP.COM

Meet Caramel Apple

Shop Caramel Apple

Format: Menu-card split, product photo
Persona: Fall-flavor fans who treat soda like dessert
Reason to buy: Fiber in every can
Funnel stage: Top of funnel
Product: Caramel Apple
Lands on: Landing page

Why it should work. A dessert-style flavor line gives a sensory first read before any ingredient talk.

Tests. Whether flavor-led copy beats a nutrition-led angle with cold audiences.

OLIPOP

Sponsored · Exhibit 02 · Grape Subscribe Seal

We’re giving grape an upgrade.

Classic Grape is made from real concord grape juice with a hint of lime: sweet, tart, and nostalgic. Subscribe and save 15% on every order, with free shipping in the contiguous U.S. One-time price $35.99, and you can swap, skip, or cancel at any time.

Pick your flavor and set your delivery.

15% off every subscription order

Grape, all grown up

Free shipping in the contiguous U.S.

DRINKOLIPOP.COM

Classic Grape, 15% off every order

Start a subscription

Format: Offer on product photo
Persona: Nostalgic-soda drinkers who rebuy the same flavor
Reason to buy: Subscribe and save
Funnel stage: Bottom of funnel
Product: Classic Grape
Lands on: Landing page

Why it should work. A repeat flavor plus a standing discount speaks to people who already know they like it.

Tests. Whether the subscription offer converts better than a one-time price message.

OLIPOP

Sponsored · Exhibit 03 · Vintage Cola Chips

Love tradition, crave something new? Start with cola.

Made for the part of you that loves tradition but craves something new. Vintage Cola remixes the classic with bright citrus notes, warm caramel, smooth vanilla, cinnamon, and 50mg of green tea caffeine, at 2-5g of sugar per can.

Open a can and taste the remix.

Cola, remixed with citrus and cinnamon

1Bright citrus notes
2Warm caramel
3Smooth vanilla and cinnamon
450mg green tea caffeine

DRINKOLIPOP.COM

Vintage Cola, remixed

Shop Vintage Cola

Format: Product photo, ingredient chips
Persona: Cola loyalists open to a new classic
Reason to buy: Low sugar, many flavors
Funnel stage: Top of funnel
Product: Vintage Cola
Lands on: Landing page

Why it should work. Numbered flavor chips let a cola drinker see what is different before reading any copy.

Tests. Whether an ingredient-chip layout lifts clicks from existing cola drinkers.

OLIPOP

Sponsored · Exhibit 04 · Cherry Cola Throwback

Tart cherry juice, meet classic cola.

Sweet and dark flavors from tart cherry juice, hints of black cherry, and classic cola, plus 50mg of green tea caffeine. Our Cherry Cola is a throwback classic with a refreshing twist, and it brings 9g of fiber to every 12 fl oz can.

A throwback, with a refreshing twist.

Throwback classic, refreshing twist

50mg

of green tea caffeine

DRINKOLIPOP.COM

Cherry Cola, 50mg green tea caffeine

Shop Cherry Cola

Format: Product hero
Persona: Afternoon cola drinkers who want a caffeine option
Reason to buy: Fiber in every can
Funnel stage: Middle of funnel
Product: Cherry Cola
Lands on: Landing page

Why it should work. One big number on a clean hero shot gives a fast, skimmable reason to stop.

Tests. Whether a caffeine number outperforms a flavor description as the lead.

OLIPOP

Sponsored · Exhibit 05 · Cream Trio Collage

Three creamy flavors, one fridge shelf.

Orange Cream, Peaches & Cream, and Banana Cream all live in our 9g Fiber Line. That's our original refrigerated formula, with higher fiber per can to get more out of every sip. Pick a cream flavor, then keep it cold.

Pick a cream, keep it cold.

Orange Cream

Peaches & Cream

Banana Cream

Three creams, one shelf

9g fiber line

DRINKOLIPOP.COM

Orange, Peaches, Banana Cream

Pick your cream

Format: Three-photo collage
Persona: Dessert-soda lovers who choose flavors by mood
Reason to buy: Fiber in every can
Funnel stage: Middle of funnel
Product: Orange Cream
Lands on: Landing page

Why it should work. Grouping three related flavors makes browsing feel like choosing, not buying.

Tests. Whether a flavor-family collage drives more product-page visits than a single hero.

OLIPOP

Sponsored · Exhibit 06 · Holiday Table Sparkle

Fancy enough for the holiday table.

Pomegranate Sparkle is a juicy blend of pomegranate, sweet quince, and tangy passion fruit, with a crisp sparkle. Smooth, sweet-tart, and just fancy enough to light up any holiday table. Store anywhere, then chill to enjoy.

Sweet, refreshing, & unmistakably celebratory.

6g fiber line

Light up the holiday table

DRINKOLIPOP.COM

Pomegranate Sparkle

Shop Pomegranate Sparkle

Format: Full-bleed photo
Persona: Holiday hosts planning the drinks table
Reason to buy: Shelf-stable, chill to enjoy
Funnel stage: Top of funnel
Product: Pomegranate Sparkle
Lands on: Landing page

Why it should work. An occasion-led full-bleed photo suits the season and needs no explanation.

Tests. Whether an occasion hook beats a plain flavor hook for this seasonal flavor.

OLIPOP

Sponsored · Native 01 · Lemon Lime Grocery Notes

Notes app, grocery run: Lemon Lime made the list.

Like a sweet key lime pie with a fresh squeeze of lemon, our Lemon Lime is so thirst-quenching it’ll make you say ahhhhhhhhhh. Add it to the list, and know each 12 fl oz can has 2-5g of sugar.

Add it to yours.

Notes

My grocery list, Lemon Lime edition

key lime pie, but a soda
a fresh squeeze of lemon
say ahhhhhhhhhh
2-5g of sugar per can

DRINKOLIPOP.COM

Lemon Lime, key lime pie vibes

Shop Lemon Lime

Format: Notes app over product photo
Persona: Citrus fans building a weekly grocery list
Reason to buy: Low sugar, many flavors
Funnel stage: Top of funnel
Product: Lemon Lime
Lands on: Landing page

Why it should work. A phone-notes look reads like a person's list, not an ad, so it survives the scroll.

Tests. Whether a native list format beats a polished product shot for citrus flavors.

OLIPOP

Sponsored · Native 02 · Ginger Ale Group Chat

Asked a friend what to bring. She said Ginger Ale.

Sweet quince, crisp apple, tangy lime, and mild ginger make our Ginger Ale bright, balanced, and effortlessly refreshing. It's an oh-so-sophisticated pick for the table, with 2-5g of sugar per 12 fl oz can.

Bright, balanced, effortlessly refreshing.

Maya

Which soda should I bring tonight?

Ginger Ale. Sweet quince, crisp apple, tangy lime.

Perfect, adding it to the cart.

DRINKOLIPOP.COM

Ginger Ale, bright and balanced

Shop Ginger Ale

Format: Message thread with photo
Persona: Hosts and guests who bring a drink to dinner
Reason to buy: Low sugar, many flavors
Funnel stage: Middle of funnel
Product: Ginger Ale
Lands on: Landing page

Why it should work. A friend-to-friend thread frames the flavor as a recommendation, which is how people find drinks.

Tests. Whether a chat format lifts engagement on the occasion of bringing a drink.

OLIPOP

Sponsored · Native 03 · Sherbet Vs Temple Poll

Settle it in the stories poll: Raspberry Sherbet or Shirley Temple?

Raspberry Sherbet swirls bright, tangy raspberry juice with creamy vanilla flavor, a sherbet-inspired blast of summer fun with no spoon required. Shirley Temple sits in our 6g Fiber Line too. Store either anywhere, chill to enjoy.

Vote, then chill your pick.

Raspberry Sherbet or Shirley Temple?

Raspberry SherbetShirley Temple

DRINKOLIPOP.COM

Raspberry Sherbet vs Shirley Temple

Shop both

Format: Stories poll
Persona: Flavor-curious sippers who love a vote
Reason to buy: Shelf-stable, chill to enjoy
Funnel stage: Top of funnel
Product: Raspberry Sherbet
Lands on: Landing page

Why it should work. A two-option poll turns a product choice into a tap, which suits story placements.

Tests. Whether a flavor-versus-flavor poll earns more clicks than a single-flavor ad.

OLIPOP

Sponsored · Native 04 · Cream Soda Camera Roll

Camera roll, Saturday afternoon: one Cream Soda happened.

Better than spooning fluffy marshmallow cream straight from the jar, our Cream Soda blends layered vanilla flavors into one smooth, sumptuous sip. Every beverage we make sits under our 45-day satisfaction guarantee, so a first try is easy.

Layered vanilla, one smooth sip.

Claim to confirm with brand: Guarantee terms to confirm with brand

RecentsSaturday
afternoonEdit

Camera roll proof: Cream Soda

DRINKOLIPOP.COM

Cream Soda, 45-day guarantee

Try Cream Soda

Format: Camera-roll share
Persona: Vanilla lovers who screenshot everything they like
Reason to buy: Satisfaction guarantee
Funnel stage: Bottom of funnel
Product: Cream Soda
Lands on: Landing page

Why it should work. A camera-roll share looks personal, and the guarantee line lowers the bar to a first order.

Tests. Whether a guarantee mention helps a bottom-funnel native ad close the first purchase.

OLIPOP

Sponsored · Meme 01 · Root Beer Sugar Drake

Two cans on the counter. Pick one.

Contains at least 80% less sugar than leading, non-diet sodas, with 2-5g of sugar per 12 fl oz can compared to 32-46g in leading, non-diet sodas. Our Classic Root Beer blends smooth vanilla, sweet birch, and burdock root extract.

Smooth vanilla, sweet birch, 2-5g of sugar.

Claim to confirm with brand: Claim to confirm with brand

Which can are you reaching for?

32-46g of sugar in a leading soda

2-5g of sugar in a Classic Root Beer

DRINKOLIPOP.COM

Classic Root Beer, 2-5g of sugar

See Classic Root Beer

Format: Meme template, product swapped in
Persona: Root beer fans comparing labels in the soda aisle
Reason to buy: Less sugar than leading sodas
Funnel stage: Top of funnel
Product: Classic Root Beer
Lands on: Landing page

Why it should work. A label-comparison joke makes the sugar contrast instant without naming any competitor.

Tests. Whether the sugar comparison drives more clicks than flavor-only memes.

OLIPOP

Sponsored · Meme 02 · Citrus Rush Distraction

Your eyes just drifted to the cooler.

Citrus Rush packs apple, lemon, lime, and orange juices with 60mg of green tea caffeine for a bold, refreshing blast of flavor. Thrillseekers, this one’s for you. We’re in over 67,000 stores nationwide, so the cooler isn't far.

Fuel your next adventure.

Thrillseekers, this one’s for you

Citrus Rush

Me, at the cooler

My usual soda

DRINKOLIPOP.COM

Citrus Rush, 60mg green tea caffeine

Find Citrus Rush

Format: Meme template, product swapped in
Persona: Thrill-seeking soda drinkers tempted by something new
Reason to buy: Over 67,000 stores
Funnel stage: Top of funnel
Product: Citrus Rush
Lands on: Landing page

Why it should work. The tempted-by-the-new-thing format fits a bold flavor and a wide retail footprint.

Tests. Whether a switching-from-the-usual joke pulls in drinkers of other sodas.

OLIPOP

Sponsored · Meme 03 · Sundae Or Soda Buttons

Dessert or a drink? Strawberry Vanilla says both.

Strawberry Vanilla blends sweet strawberry juice, rich vanilla, and a dash of tangy lemon: the creamiest, fruitiest strawberry sundae you’ve ever tasted, only in a soda. 2-5g of sugar per 12 fl oz can.

Creamy, fruity, and a soda.

Sundae or soda? Why choose.

Strawberry sundae

A soda

Me, at dessert o’clock

DRINKOLIPOP.COM

Strawberry Vanilla soda

Shop Strawberry Vanilla

Format: Meme template, product swapped in
Persona: Dessert people who reach for a soda instead
Reason to buy: Low sugar, many flavors
Funnel stage: Middle of funnel
Product: Strawberry Vanilla
Lands on: Landing page

Why it should work. The dessert-versus-drink dilemma is a relatable choice that the flavor resolves in one line.

Tests. Whether dessert framing lifts interest among people who rarely buy soda.

OLIPOP

Sponsored · Meme 04 · Pantry Brain Grape

Level up where your soda lives.

Our 6g Fiber Line is shelf-stable: store it anywhere cool and dry, then chill before enjoying. Classic Grape is made from real concord grape juice with a hint of lime, sweet and tart in one sip.

Store anywhere. Chill to enjoy.

Brain size: shelf-stable soda

Soda lives in the fridge

Soda lives in the cooler

Soda lives in the pantry

Store anywhere. Chill to enjoy.

DRINKOLIPOP.COM

Classic Grape, shelf-stable

Shop Classic Grape

Format: Meme template, product swapped in
Persona: Apartment dwellers short on fridge space
Reason to buy: Shelf-stable, chill to enjoy
Funnel stage: Middle of funnel
Product: Classic Grape
Lands on: Landing page

Why it should work. Storage is a practical objection, and the escalating format makes the answer feel like a win.

Tests. Whether the shelf-stable message moves buyers who do not want to clear fridge space.

OLIPOP

Sponsored · Meme 05 · Crisp Apple Hot Take

Hot take: apple soda should taste like gummy apple rings.

It’s like sparkling apple juice dancing with gummy apple rings. Crisp Apple is a sweet, refreshing soda for every day celebrations, with 9g of fiber per can in our 9g Fiber Line.

Every day gets a celebration.

Change my mind: Crisp Apple wins

Sparkling apple juice dancing with gummy apple rings

DRINKOLIPOP.COM

Crisp Apple, a gummy-ring twist

Shop Crisp Apple

Format: Meme template, product swapped in
Persona: Apple-flavor loyalists who love a hot take
Reason to buy: Fiber in every can
Funnel stage: Middle of funnel
Product: Crisp Apple
Lands on: Landing page

Why it should work. A confident flavor claim on a sign invites comments and shares from apple fans.

Tests. Whether a debate-style meme drives more comments than a descriptive flavor ad.

OLIPOP

Sponsored · Meme 06 · Swap Plan Root Beer

The plan: subscribe, save, then swap flavors.

Subscribers get 15% off every order, free shipping in the contiguous U.S., and early access to new flavors. Swap, skip, or cancel at any time. Our Classic Root Beer blends smooth vanilla, sweet birch, and burdock root extract.

Swap, skip, or cancel at any time.

Step three: swap to a new flavor

Order Classic Root Beer

Subscribe, save 15% on every order

Swap product, pick a new flavor

DRINKOLIPOP.COM

Subscribe and save 15%

Start a subscription

Format: Meme template, product swapped in
Persona: Root beer regulars who like switching flavors
Reason to buy: Subscribe and save
Funnel stage: Middle of funnel
Product: Classic Root Beer
Lands on: Landing page

Why it should work. The repeated twist mirrors how subscribers actually play with the swap option.

Tests. Whether a subscription joke explains the swap feature better than a plain offer.

OLIPOP

Sponsored · Meme 07 · Guarantee Doge Melon

Trying a new flavor? We have a guarantee for that.

We’d never tell you what to do, but we do offer a satisfaction guarantee on all of our beverages. That's the OLIPOP 45-day satisfaction guarantee, so a new flavor like Watermelon Lime is an easy first try.

Watermelon Lime is waiting.

Claim to confirm with brand: Guarantee terms to confirm with brand

Try Watermelon Lime with a guarantee

Us: a 45-day satisfaction guarantee

Buying blind: crossing your fingers

DRINKOLIPOP.COM

Watermelon Lime, 45-day guarantee

Try Watermelon Lime

Format: Meme template, product swapped in
Persona: Flavor-switchers wary of buying a whole new pack
Reason to buy: Satisfaction guarantee
Funnel stage: Bottom of funnel
Product: Watermelon Lime
Lands on: Landing page

Why it should work. Addresses the fear of buying a flavor you may not like, right where a hesitant buyer sits.

Tests. Whether a guarantee-led meme converts hesitant first-time buyers.

OLIPOP

Sponsored · Meme 08 · Prebiotic Upgrade Tux

Same soda aisle, very different can.

Discover a new kind of soda made with plant fiber and prebiotics. Non-GMO, gluten-free, paleo, and vegan, with high fiber and 2-5g of sugar. Blackberry Vanilla brings 9g of fiber to every 12 fl oz can.

Healthy Prebiotic Soda, in Blackberry Vanilla.

Soda, but make it prebiotic

Tuxedo Winnie The Pooh meme about OLIPOP

Just a soda

Healthy Prebiotic Soda with 2-5g of sugar

DRINKOLIPOP.COM

Blackberry Vanilla prebiotic soda

Shop Blackberry Vanilla

Format: Meme template, product swapped in
Persona: Soda drinkers who read the can before they buy
Reason to buy: Fiber in every can
Funnel stage: Middle of funnel
Product: Blackberry Vanilla
Lands on: Landing page

Why it should work. The plain-versus-refined format states the category difference using the brand's own tagline.

Tests. Whether a category-contrast meme works as an introduction for people new to prebiotic soda.

Photography and product names belong to OLIPOP. Every ad lands on a page in this package. Memes use real, recognizable templates with OLIPOP product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.